From its humble beginnings in the back of a VW bus in 2003, Homegrown has woven a tale of personal passion, wanderlust, and dedication to craftsmanship that feels straight out of a modern bohemian fairy tale. The founder, accompanied by a spirited Maine Coon cat named Goose, went on an entrepreneurial journey through music festivals across the country, creating and selling handmade bags from the confines of their rolling home. This wasn’t just a business venture; it was a lifestyle choice that emphasized the beauty of handcrafted goods and the freedom of the open road.
The Story and Transformation
The essence of Homegrown was shaped by these travels, reflecting a deep appreciation for simplicity, quality, and the art of slow living. As the mobile shop transitioned into a stationary store in the heart of Orleans, it retained its core identity. The space they now occupy is more than just a store; it’s a testament to the founder’s belief in hard work and persistence. The original line of handmade bags has blossomed into a curated collection of modern bohemian apparel, accessories, jewelry, and gifts that encapsulate the spirit of adventure and the joy of minimalistic, quality living.
The transformation from a quaint handmade bag business to a lifestyle brand was natural for Homegrown, guided by the founder’s life experiences and philosophies. As someone who once called a VW bus home, I believe that the shift towards a stationary store did not mean settling down; rather, it meant expanding the vision. Now, alongside their family, the founder ensures that each product selected for Homegrown embodies the values instilled from years of traveling—sustainability, quality, and uniqueness. From fair-trade and artisanal lines to items that bring warmth and character into homes, Homegrown has become a beacon for those seeking to infuse their lives with modern bohemian flair.
The Brand Today
The heart and soul of Homegrown lie in the stories behind their products and the lifestyle they promote. The brand doesn’t just sell items; it sells a way of living that emphasizes the beauty of the moments we create. With every winter spent traveling and gathering new pieces for the collection, Homegrown offers a piece of the world to its community. The brand’s evolution shows how a simple idea born on the road can grow into a lifestyle embraced by many, resonating with those who value experiences over possessions and quality over quantity.
Today, Homegrown stands as a local landmark in Orleans, inviting residents and visitors to step into a world where each item has a story, and the lifestyle encouraged is one of peace, love, and sustainable beauty. It’s more than a store—it’s a destination for those seeking to live authentically, inspired by the founder’s journey and the essence of modern bohemian living.
